Latest insights
Expert articles on SEO, Google Ads, WordPress, and digital marketing strategy.
The GDPR is Coming!
The Australian Government OAIC (Office of Australian Information Commissioner) has guidance (2019 from Archive.org) for Australian businesses in…
Your online reviews count so encourage your clients to review you
It’s no secret that online reviews can be significant, but just how significant are they? Firstly, ask yourself,…
How to Interpret Your AdWords Quality Score to Improve Your Campaign
A digital marketing campaign is made up of many different elements, including ads that are meant to connect…
How Brand Awareness Increases ROI
Branding is one of the most important marketing strategies nowadays. Branding helps businesses stand out in a crowded…
What Google’s Mobile First Index Means for Your SEO Campaign
Google is going through a metamorphosis just like its internet users. As people have moved from using desktop…
Google AdWords Changes: Ticket Reseller Certifications
Google Ads (formerly AdWords) requires businesses selling event tickets to get certified before running ads. This policy has…
Duplicate Content – The Consequences, How to Avoid it, and How to Fix it
Duplicate content is often widely misunderstood among SEO practitioners; it is either a cause of considerable concern or…
How to Have the Best Local SEO Campaign
Local businesses rely on a variety of different tools and techniques to bring in customers. One of the…
What are YouTube SEO Ranking Factors You Need to Know
You may find this hard to believe, but YouTube is the second biggest search engine right behind Google,…
The Essential Guide to Optimising Google My Business Listings
When you create your company’s web page it’s normal to go in with confidence and high hopes that…