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Uni-span
Simplifying engineering projects with the best service in the industry
Google Ads
SEO
Web Design
32.65%
Organic Traffic Increase
21.5%
Conversion Rate Improvement
80.75%
AdWords CTR Improvement
25.73%
CPC Reduction
The Challenge
Uni-span, an Australian formwork and scaffolding company, needed a modern web presence and integrated digital marketing covering SEO and Google Ads.
What We Did
Modern responsive WordPress site with geometric design elements and SVG animations. Full onsite SEO audit, keyword mapping, and long-term link-building. AdWords quality score optimisation targeting 7/10+.
Results
Organic traffic up 32.65% in 3 months. Conversion rate improved 21.5%. AdWords CTR improved 80.75% (1.58% to 3.72%), CPC reduced 25.73% over 6 months.
"We’ve used Matter Solutions for various digital strategies over the past few years and continue to do so."