Technical SEO

Could your website and SEO be more effective? Technical SEO is key to unlocking your website's full ranking potential — covering site structure, crawlability, indexation, speed, and mobile responsiveness.

Our Brisbane based SEO team work methodically and customise campaigns to suit every client's needs. Have a Free Strategy Call with one of our Ranking Specialists to see what we recommend for you.

Let's Talk Technical SEO

Key Takeaways

✓ Site structure optimisation, XML sitemaps, robots directives, and structured data for rich snippets

✓ Page speed and mobile responsiveness are critical for rankings and user experience

✓ Regular audits to diagnose crawl errors, resolve duplicate content, and maintain security

Our Services

Technical SEO services

01

Google Search Console — Setup + Review

We connect your website to GSC, provide a comprehensive report and assessment of your position, and identify key opportunities. Turnaround: usually 2–3 days. Popular with web designers who need SEO expertise.

02

Pre-Launch SEO Checks

Prevent ranking loss and maximise upside. We scan both current and staging sites, check speed, identify URL changes, define 301 redirects, review top pages, page titles, H1s, title tags, and meta descriptions.

03

Post-Launch SEO Checks

Comprehensive scan of the new live site: XML sitemap, robots.txt, link equity from old URLs, 301 redirects, internal linking, 404 checks, batch title tag and H1 checks, and 1–3 week monitoring of top pages.

04

Regular Technical SEO Audit

Ongoing improvement of technical aspects — web design changes, internal links, crawl and indexation errors. Goal: get to a good health status, then automate monitoring to free up resources.

05

Ad-hoc Technical SEO

Investigating specific issues or warnings from Google Search Console. Available for large or small ad-hoc assistance.

Our Toolkit

Tools we use for Technical SEO

Screaming Frog

General purpose SEO spider. Free for up to 100 URLs.

Ahrefs

Site audits, keyword research, and first-class backlink analysis.

Google Search Console

Indexation, Core Web Vitals, keyword research, and rankings.

GTMetrix

Speed diagnosis. Waterfall tab is exceptionally clear.

Sitebulb

Great secondary tool with prioritised issues and crawler visualisations.

Ayima Redirect Path

Niche tool for finding redirect chains on old websites.

FAQ

Technical SEO questions

What is technical SEO, and why is it important? +

Technical SEO optimises website structure, coding, semantics, and user experience so search engines can comprehend and index your content more effectively. This leads to better positioning in search results and increased organic traffic.

How does site architecture impact SEO performance? +

A clear hierarchy of pages simplifies navigation for both search engines and users. Effective site architecture enhances crawling and indexing, resulting in higher search engine rankings.

How does mobile optimisation affect rankings? +

Google prioritises the mobile version of a webpage for indexing and ranking. Mobile optimisation is essential — not optional.

Should I do anything different for an ecommerce site? +

The fundamentals are the same, but ecommerce audits cover more pages, product categories, and multiple versions of the same information. It's more complex but the approach is identical.